Total Confidence Pricing

A trip to the car dealership generally involves some negotiation. For some this is their favorite part of the process. Simply put some like negotiation and others don’t. The reason to negotiate is to ensure you get the best deal possible. Every time I go somewhere as cheap as a garage sale I will always negotiate. For example last weekend I went to a garage sale and there was a nice pair of gloves I wanted to buy. They were marked at $3. I decided to try my luck at getting them for less. I started by asking what the lowest was she would take for them. She replied $2. I saw some room to negotiate so I countered with $1. The garage sale operator didn’t like my offer of $1 but did take $1.50. Well after I bought the gloves I wondered what would have happened if I had offered 50 cents to begin with I may have been able to get them for $1. I didn’t dwell on it long after all I got a good deal. The price I saw wasn’t the price I got.

What does this have to do with buying a car? When I negotiate generally I am left asking myself is that the best I could have done? I wonder what would have happened if I started lower. It is human nature to feel regret and ponder things like this, especially on a major purchase. This summer you can completely avoid that step in the car buying process. This summer at Rapid Chevrolet we are offering total confidence pricing on our selection of new 2012 vehicles. The way it works is we put the lowest price that we can offer on every new vehicle. You can come to the lot and check it out or just fill out a quick form and have the price emailed to you here. Confidence Pricing Quote

Preferred pricing is generally reserved for highly targeted customers such as customers who purchase a certain quantity of vehicles at once. It is generally never available to the general public. Since we list this rock bottom pricing in the window of every new car, truck, and suv you can be confident that you will get the best price in the country since all new Chevrolet dealerships will be nearly identical if not you can browse the lot and know what each one will sell for. This should make the process much more pain-free and faster to walk away with the best price possible. This price is also known as “Chevrolet Preferred Pricing” in this case The Price you see is the price you get.

Here are some examples of this Preferred Pricing

On this Red 2012 Camaro SS the MSRP is $40,455 and the Total Confidence Price is $39,148 that’s a savings of $1,307. During this total confidence program you can also get an additional $500 off or take our Love it or Return it Guarantee. That’s a little more than my $1.50 off example at the beginning of this article. If you are wondering what Love it or Return it is. It is a program that will let you return a vehicle after up to 60 days. No questions asked. So if you decide you would rather have a new Corvette next month after you buy this Camaro you can just trade it in. So you Love it or Return it. Guaranteed.

Here is a 2012 Chevy Silverado 1500 that has an MSRP of 37,380 and a Total Confidence Price of  $35,222. That is $2,158 on a new vehicle. It gets even better than that though. On new 2012 Chevrolet Silverados purchased between now and September you get an additional cash allowance of $2,500. This lowers the total price to an amazing 32,722. If you are decisive and decide against the love it or Return it Guarantee you can the additional $500 off bring the total price on this vehicle to $37,222. That will leave you with an additional $5,158 of MSRP with no haggling.
On some vehicles you can get additional allowances if you bring a “trade in” but all of the rest will be clearly marked for you. “The Price you See is the Price you Pay” Stop by our dealership at 2090 Deadwood Ave in Rapid City, SD today. You can see all of our new inventory here
We’re so confident you’ll love your new Chevy, we’ll give you up to 60 days to make sure of it with our new Love It or Return it Guarantee. Buy any new 2012 or 2013 Chevrolet, and if you’re not happy, you can bring it right back. Needless to say, we’re pretty confident you won’t want to let it go. That’s Chevy Confidence. Must return between 30-60 days. Mileage and Damage limitations apply. Excludes leases.
Feel free to ask any questions you may have on our website Rapid Chevrolet or simply contact me by leaving a comment below. To find out the total confidence price on a certain vehicle check here Rapid City Total Confidence Pricing.
Be sure to check out all of our specials on Trucks and Used Cars.

12 Essential Items for your Summer Car Survival Kit

Most people carry a winter survival kit in their car. It is a great idea to have one. It is a good idea to also have a summer survival kit. Here are some things it could include.

  • 2 Gallons of water
         You can keep it fresh by adding a drop of bleach to the water
  • Radiator Fluid
  • Sunscreen
         Some SPF30 since you aren’t going to be using it for tanning.
  • Hand Sanitizer
  • Umbrella
  • Fire Extinguisher
  • Protein Bars
  • Rain Poncho
  • Basic Tools
  • Duct Tape
  • Extra Charged Cell Phone Battery
  • Warning Triangles

There are many other things you could include in the pack but that will cover the basics. One way you can greatly reduce your chances of being stuck on the side of the road is by driving a newer car. You can check out our entire inventory online at

2013 Chevy Malibu ECO Drive-by and Walk around Video

Want to see the 2013 Chevy Malibu? Here is the new video we made here at Rapid Chevrolet of the 2013 Chevy Malibu ECO. It is has a walk around, interior video, as well as some drive-by footage.

Texas considering 85 mph speed limit on a toll road

Texas is considering an 85 mph speed limit on a toll road. The move would make move the speed limit from 80 to 85 mph. This would make a section of the new Highway 130 have the highest posted speed limit in the US according to the U.S. Department of Transportation’s National Highway Traffic Safety Administration.

There are no longer any roads in the US with no speed limits like on Germany’s autobahn or how Colorado, Montana, and probably others used to have no posted speed limit.

Texas is considering this move to combat traffic congestion they predict on the road. From what I have noticed the general cause of traffic congestion is someone driving slowly in the fast lane so if this would work is anyone’s guess. It would probably work better to start ticketing anyone driving to slow in the right lane.

Straight and FLAT

What this brings to mind for me is what if South Dakota were to raise the speed limit on I-90 from Sioux Falls to Rapid City. It would make the 350 mile mostly straight drive a little more tolerable. It would drop the time to get from Sioux Falls to Rapid from 4 hours and 40 minutes to 4 hours and 8 minutes. It would in the end save drivers about 30 minutes to get from one side of the state to the other.

Other considerations would be the amount of fuel required to cross the state. Driving that 10 mph faster would generally make you use a little more fuel. With how straight I-90 is it would also be worth consideration removing the speed limit all together so you could choose your own speed. Montana did this with great success as illustrated by

What are your thoughts on this?

2012 Chevy Camaro in Stock

We currently have 4 2012 Camaros in stock right here in Rapid City.

2012 camaro v8 engine

V8 2012 Camaro Engine

The 2012 Camaro LS and LT both feature an updated 3.6 liter V6 that still puts out an impressive 323 hp and 278 lb/ft of torque.
Once you get to the 2012 Camaro SS you have a 6.2 liter v8 that puts out 426 hp and 420 lb/ft of torque. The V8 version of the 2012 Camaro will get from 0-60 in 5 sec.

New in 2012 is the ZL1 which has a supercharged 6.2 liter v8 which adds an additional 120 hp to the already powerful engine. The ZL1 comes in at 580 hp and 556 lb/ft of torque or just about enough to keep you plastered to your seat.

2012 Camaro 2LS Coupe

2012 Camaro 2LS Coupe

2012 2SS Camaro Coupe Red

2012 2SS Camaro Coupe

Chevrolet Impala is the top selling Certified Pre-Owned vehicle for April 2012

Posted on May 10th, 2012 by Dealer in News

Chevrolet, Buick, GMC and Cadillac dealers in the U.S. reported 23,062 sales of certified pre-owned vehicles for April 2012. This represents an 11.6 percent decrease compared to April 2011, and a 28.4 percent decline compared to an exceptionally strong March – the highest-selling month since March 2011.

Through April, dealers reported 101,313 sales of certified pre-owned vehicles, a 3.4 percent decline compared to the first four months of 2011.

“April’s sales performance was on par with the industry in light of the fact that we had three fewer selling days than we had in April 2011,” said Larry Pryg, national manager, Certified Pre-Owned Vehicles.  “We are approaching the first full, successful year of the Owner Care program, and we’re confident that our program and focus on the core brands will continue to provide customers with quality vehicles and a positive ownership experience.”

During April, the Chevrolet Impala led the way with the highest total sales. For April, the top two sellers for each brand include:

Chevrolet Buick GMC Cadillac
Impala LaCrosse Acadia CTS
Malibu Enclave Sierra 1500 DTS

To see the latest Certified Pre-Owned Vehicles’ incentive program, please visit: GM Incentives and

For more information about Chevrolet/Buick/GMC Certified Pre-Owned Vehicles and Cadillac Certified Pre-Owned Vehicles, to locate a dealer or to learn about the details of the warranty and benefits, please visit and

About Chevrolet/Buick/GMC Certified Pre-Owned Vehicles

Chevrolet/Buick/GMC Certified Pre-Owned Vehicles are high-quality, reconditioned vehicles, available at participating Buick, Chevrolet and GMC dealers. Each Certified pre-owned vehicle features Owner Care, a two-year/30,000-mile standard vehicle maintenance program, and the first offering of its kind from any automotive manufacturer’s certified pre-owned program. For more information about Chevrolet/Buick/GMC Certified Pre-Owned Vehicles, please visit

2013 Chevy Malibu Coming Sooner Than We Thought

by staff writer Peter Kottwitz
Rapid Chevrolet Cadillac

Move over Camry Hybrid, you’re going to have to share the road with a new rival! Since its re-release in 1997 the Chevrolet Malibu has been well received as a solid midsize mid-priced commuter car. Enter 2013, the Malibu has been totally redesigned to give the Toyota Camry a real run for its money, featuring options and luxuries previously only seen on S class Mercedes. Have you ever heard of Sound absorbing glass? Us either, we recently had a chance to experience this new technology for ourselves in Denver Colorado, they played a stereo at 120DB directly outside the window of the Malibu, and it sounded like a whisper outside, it was still very easy to carry on a normal conversation, as soon as the window went down, you had to cover your ears from the noise, something that really blew us away!

With the midsize market leader (Toyota Camry) holding strong at 15% of the market share the Malibu (10%) hopes to take the lead with improvements such as an e-Assist motor (well get to that in a minute) a standard 6 speed transmission, premium cloth seating, dual zone climate control, Bluetooth, a 7” articulating color screen with Navigation and hidden storage compartment, and hill assist. The exterior also got a few improvements including Camaro inspired taillights a much more aggressive hood and something called “pedestrian collision protection”, which is actually technology built into the front of the car that makes it more survivable should someone be hit by the moving vehicle.

The biggest breakthrough for this car is the eAssist which is an electric motor that has 115v and provides a 15hp boost during heavy acceleration, with this technology the 2.4L 4-Cylinder creates 182 horsepower and 172 lb ft. of torque and gets 25 city/37 highway mpg. Another neat feature of the Malibu’s eAssist is that during deceleration the gasoline motor shuts off, and only the electric motor continues to spin, which continuously runs your power steering and air conditioning. When your ready to take off from a stoplight, in the blink of an eye the electric motor starts the gasoline engine at 600 RPM (4 times as fast as your cars starter) and your off!

GM revved up production of this car which was set for release late 2012, it should be available nationwide by early April, it is worth noting that at this time only the ECO model will be released the LS,LT, and LTZ models are due for release at their usual time in October 2012.

Business Use Tax Deduction – Section 179

2012 Deduction Limit = $139,000
Section 179 Deduction limit after adjustment for inflation has increased to $139,000 (maximum allowance would have been only $25,000 prior to the new legislation).

2012 Limit on Capital Purchases = $560,000
Section 179 Threshold for total of equipment & software that can be purchased has increased to $560,000 (threshold would have been only $200,000 prior to the new legislation).

2012 Bonus Depreciation = 50%
The new law allows 50% “Bonus Depreciation” on qualified assets placed in service during 2012

Please Note:

Section 179 Deduction is available for most new and used capital equipment, and also includes certain software.

Bonus Depreciation can be taken on new equipment only (no used equipment, no software)

When applying these provisions, Section 179 is generally taken first, followed by Bonus Depreciation – unless the business has no taxable profit in 2012.

What is the Section 179 Deduction?
Most people think the Section 179 deduction is some mysterious or complicated tax code. It really isn’t, as you will see below.

Essentially, Section 179 of the IRS tax code allows businesses to deduct the full purchase price of qualifying equipment and/or software purchased or financed during the tax year. That means that if you buy (or lease) a piece of qualifying equipment, you can deduct the FULL PURCHASE PRICE from your gross income. It’s an incentive created by the U.S. government to encourage businesses to buy equipment and invest in themselves.

Several years ago, Section 179 was often referred to as the “SUV Tax Loophole” or the “Hummer Deduction” because many businesses have used this tax code to write-off the purchase of qualifying vehicles at the time (like SUV’s and Hummers). But, that particular benefit of Section 179 has been severely reduced in recent years, see ‘Vehicles & Section 179‘ for current limits on business vehicles.

Today, Section 179 is one of the few incentives included in any of the recent Stimulus Bills that actually helps small businesses. Although large businesses also benefit from Section 179 or Bonus Depreciation, the original target of this legislation was much needed tax relief for small businesses – and millions of small businesses are actually taking action and getting real benefits.

Essentially, Section 179 works like this:
When your business buys certain items of equipment, it typically gets to write them off a little at a time through depreciation. In other words, if your company spends $50,000 on a machine, it gets to write off (say) $10,000 a year for five years (these numbers are only meant to give you an example).

Now, while it’s true that this is better than no write off at all, most business owners would really prefer to write off the entire equipment purchase price for the year they buy it.

In fact, if a business could write off the entire amount, they might add more equipment this year instead of waiting over the next few years. That’s the whole purpose behind Section 179 – to motivate the American economy (and your business) to move in a positive direction. For most small businesses (adding total equipment, software, and vehicles totaling less than $139,000 in 2012), the entire cost can be written-off on the 2012 tax return.

Limits of Section 179
Section 179 does come with limits – there are caps to the total amount written off ($139,000 in 2012), and limits to the total amount of the equipment purchased ($560,000 in 2012). The deduction begins to phase out dollar-for-dollar after $560,000 is spent by a given business, so this makes it a true small and medium-sized business deduction.

After passage of the ‘Tax Relief Act of 2010’, large businesses that exceed the threshold of $560,000 in capital expenditure can take a Bonus Depreciation of 50% on the amount that exceeds the above limit. Nice.

All businesses that purchase, finance, and/or lease less than $560,000 in new or used business equipment during tax year 2012 should qualify for the Section 179 Deduction. If a business is unprofitable in 2012, and has no taxable income to use the deduction, that business can elect to use 50% Bonus Depreciation and carry-forward to a year when the business is profitable.

Most tangible goods including “off-the-shelf” software and business-use vehicles (restrictions apply) qualify for the Section 179 Deduction. For basic guidelines on what property is covered under the Section 179 tax code, please refer to this list of qualifying equipment. Also, to qualify for the Section 179 Deduction, the equipment and/or software purchased or financed must be placed into service between January 1, 2012 and December 31, 2012.

The deduction begins to phase out if more than $560,000 of equipment is purchased – in fact, the deduction decreases on a dollar for dollar scale after that, making Section 179 a deduction specifically for small and medium-sized businesses. However, as noted above, large businesses can expense all qualifying capital expenditures with 50% Bonus Depreciation for the 2012 tax year.

What’s the difference between Section 179 and Bonus Depreciation?
The most important difference is both new and used equipment qualify for the Section 179 Deduction (as long as the used equipment is “new to you”), while Bonus Depreciation covers new equipment only. Bonus Depreciation is useful to very large businesses spending more than $560,000 on new capital equipment in 2012. Also, businesses with a net loss in 2012 qualify to deduct some of the cost of new equipment and carry-forward the loss.

When applying these provisions, Section 179 is generally taken first, followed by Bonus Depreciation – unless the business has no taxable profit in 2012 because the unprofitable business is allowed to carry the loss forward to future years.

Section 179’s “More Than 50 Percent Business-Use” Requirement
The equipment, vehicle(s), and/or software must be used for business purposes more than 50% of the time to qualify for the Section 179 Deduction. Simply multiply the cost of the equipment, vehicle(s), and/or software by the percentage of business-use to arrive at the monetary amount eligible for Section 179

Change your oil every three months or 3000 miles!

Sound familiar? More than likely your parents ground it into your memory, so every time the little sticker in the corner of our windshield matches our odometer we immediately head for the nearest Jiffy Lube.

When was the last time you went 10,000 miles without changing your oil? If your like most of us, probably never, however, some cars are made to run that long or longer on a single oil change thanks to tighter engine tolerances, better materials, and synthetic oils.

According to a recent government survey only 33% of people had ever driven their cars 4000 miles or more on a single oil change.

The truth is, changing your oil every 3000 miles is just too often, todays engines are made to run 5, 8, 10, and even 20,000 miles between oil changes. The average oil change costs around $30, and lets say we drive the standard 12,000 miles a year, that’s $120 a year in oil changes when really you should only be spending half that, it’s not a big savings, but over time really can help line your pocketbook.

Every year we throw away millions of gallons of half used oil, one analyst from said “you wouldent change your bath water halfway through, why would you change your oil” and he’s right. If you want to find out how often you should change your oil you can either check your service manual, or go to put in your year make and model, and it will tell you how often you really need to stop in to the service station.

2012 Chevy Cruze at Rapid Chevrolet

Every time a vehicle manufacture releases a new model of car their always thinking of how to make the next year’s model bigger & better in order to wow customers & give them features that continue to update just as humans continue to evolve.  The 2012 Chevrolet Cruze is the perfect example of this.  Since the 2011 was released Chevy has made updates to improve the 2012 model & continue to think of how they can improve the 2013 model as well.  So what are the updates that have been made to the 2012 Chevrolet Cruze?  Well read on & you will see that the changes might interest you.

One of the updates for the 2012 Chevy Cruze is better fuel economy.  Chevrolet says gas mileage with the Cruze’s 1.4-liter, turbocharged four-cylinder & six speed automatic the Cruze’s most popular engine & transmission combination improves slightly, going from 37 mpg on to the highway to 39mpg.  The reason behind this improvement is made possible by a lower axle ratio.

The 2012 Cruze also receives more standard equipment then the 2011, so for those of us who like our cars to be as technology savvy as we are the 2012 doesn’t disappoint.  The Cruze now offers Bluetooth phone connectivity, a USB port, steering wheel-mounted audio controls, cruise control, a leather wrapped steering wheel & a shift knob are all standard.  These upgrades were only available with the $525 Connectivity Plus Cruise package on the 2011 models.  90% of American consumers ordered the option package which made the decision to make this standard fare.

The 2012 Cruze also received several new features.  Keyless start is now optional for the Cruze 2LT & standard on the upscale LTZ model.  The Cruze Eco gains an available navigation system that was previously limited to the 2LT & LTZ trims.  Another new feature is 17-inch alloy wheels which replaced the 16-inch version that came on the 2011 2LT.  Lastly, the 2012 Cruze LTZ now boasts standard fog lamps which were optional on the 2011 Cruze model.

With the new bells & whistles the 2012 Chevrolet Cruze offers as well as the improved gas millage how could you not be curious?  There is even talk of a diesel Cruze being released in 2013 but no for sure word as of now.  So hurry on down to your nearest Chevrolet dealer to take the 2012 Chevy Cruze for a test drive.